Bio

Strategist & Thought Leader: ✔ Masterful & clever thinker, brand evangelist. Passionately merging traditional and digital marketing into a solid, proven plan that creates maximum visibility and sales. ✔ Expert at identifying and developing solutions that fit client needs, building long and short-term business plans, inclusive of strategies, staffing, budgets, metrics. ✔ Obsessed with identifying and driving process optimization opportunities and challenging the status quo. ✔ Evangelical about data-driven decisions, external awareness, vision, innovation. Transformation Agent & Growth Enabler: ✔ Expert at pushing growth agendas and metrics-driven demand generation programs in highly unstable, tasking times of company transformation, while courageously shaping organization design and leading teams through cycles of crisis. ✔ Pragmatic approach to M&A’s. Cleverly led several deals while aggressively growing core business. Skilled at product and company start-ups. Trusted Adviser: ✔ Experienced building “A” teams and cultivating a culture of collaboration. Track record of establishing trust and credibility at all levels of the organization. ✔ Certified Project Management Professional; Certified Change Management Practitioner; trained in Six Sigma/LEAN. Recent Speaking Engagements: ► B2BMX - The Evolution Of The Buying Landscape: Voice Of The Buyer & Voice Of The Marketer Survey Results (2023) ► B2BSMX - Lessons From Past Recessions To Boost Growth In Uncertain Market Conditions (2022) ► Women Leaders: Planning for a Better Future (2020) ► CMC - Recession Marketing Roadmap: The New GPS to Thrive (2020) ► Workfront - Marketing Works: How Marketing Ops Modernizes Workflow (2019) ► LeadingAge – Redefining the Customer Experience (2019) ► LeadingAge – Critical Dining Challenges and Implications for the Future (2018)