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Viktoriya Blazheva

Head of Marketing and Communications for Central Europe and Eastern Europe

UniCredit

Country or State

Bulgaria

Bio

Current professional roles: • FVP, Strategy and Business Officer, UniCredit Bulbank, including responsibility for the ESG Strategy, Governance and Implementation • Diversity Manager, UniCredit Bulbank (till 2021) • Lecturer Corporate Communications at London School of PR in Sofia • Creator and host of ESGpresso by UniCredit Bulbank, a podcast for sustainable development and ESGpresso educational platform. • Member of Sustainable Finance Workgroup at Association of Banks in Bulgaria. Current community roles: • Member of the Board of Directors of Trust for Social Achievement • Member of the Board of Harvard Club of Bulgaria • Founder of The C-Suite Minimalists, as part of MBA dissertation on maximizing value and organizational efficiency • Member of the Work group for communication strategy of the Council of Women in Business in Bulgaria • Member of the European Association of Communication Directors • www.victorycorners.com 1.5 years of experience in Strategy development and ESG Strategy Roadmap and Implementation 14 years of experience as Communications Director. 3 years of experience as business journalist. Education & Certifications: • MBA, Warwick Business School • Masters in Sustainable and responsible governance, Sofia University - ongoing • Harvard Business School, Business program CORe • Stanford Graduate School of Business professional program Innovation and Entrepreneurship • Harvard University, John F. Kennedy School of Government, Executive Education, SFNO program • BS (Honors) from OU Business School, UK • Diploma from London School of PR program • Certified in Social Entrepreneurship program, Oxford University, etc. • Data Analysis for Management certification, LSE • Alumna of Centre for Finance, Technology and Entrepreneurship: in Fintech Specialisation; in Open Banking and Platforms in Finance Specialisation and in Intrapreneurship in Finance Specialization • Digital Transformation in Financial Services Specialisation, Copenhagen Business School • Sustainable Business Strategy, Harvard Business School Online • Corporate Sustainability, Understanding and Seizing the Strategic Opportunity, Università Bocconi • Project Management Institute, Disciplined Agile Scrum Master Interests: organizational efficiency and productivity; sustainability strategy; entrepreneurship and innovation; change management; marketing; education, in particular raising financial literacy and inclusion; diversity. Languages: native Bulgarian, proficient English, intermediate Italian, working knowledge Russian.

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Current Position

Head of Marketing and Communications for Central Europe and Eastern Europe at UniCredit

Degrees

Master of Business Administration - MBA, Business Administration and Management, General