Bio

Viveta Gene is a passionate and driven executive armed with 20+ years of experience in the translation and localization industry. She has a 360-degree view of the Translation and Localization Workflow thanks to her previous experience as a Language Solutions Specialist, Business Developer, Vendor Manager, Project Manager and Linguist. Her focus is to promote new trends in the industry, where translation skills meet MT technology and Localization Engineering. Machine translation engines, automated translation and post editing of machine translated output are amongst her fields of interest and the topic of her PhD Research. Her passion for acquiring new skills, shaping positive mindsets and inspiring people led her to her current position as a CEO at GTH Translation & Content. GTH Translation & Content is an ISO Certified Company that provides translation, localization, transcreation and copywriting services of unrivalled quality combined with a competitive pricing strategy. The company’s service excellence is renowned in Financial Services, Blockchain, Gambling, Online Gaming, Sports Betting, Video Games, Travel, E-commerce, E-learning and Retail. A perfect combination of a dedicated localization team and budget-wise language solutions makes GTH your Global Translation Hub that takes impactful and efficient content communication to the next level. At GTH, Viveta is the guardian of the company’s values. Her goal is to shape the vision, formulate and implement the strategic plan by leading and guiding her team, setting and evaluating organizational goals and managing company operations. Viveta is strategically looking for business growth by discovery of new business opportunities, process optimisation & automation through AI with a focus on people development and quality assurance. She collaborates with Leaders, Localization Teams and Localization Specialists. She has an active participation in conferences. Her interactions with people are the main ingredient sourcing her daily energy. She is always open to connecting. You may contact her via e-mail. Specialties: Leadership, strategic vision, organizational culture, collaborative innovation, training and development, sales, customer driven thinking, cost effective language solutions, emerging trends in technology, machine translation post editing MTPE, machine translation engines, evaluation of machine translation MT output quality, full post editing, light post editing, document translator, localization, translation quality, content writing, human post editors training.