Bio

Award winning media professional pushing the boundaries of omni-channel marketing for almost two decades. Created consumer confidence in e-commerce working on the Visa brand at BBDO / Atmosphere Interactive in the late 1990s. Developed early expertise in online video while selling Digital Video advertising for RealNetworks. In early 2000, rebuilt the interactive media department of Horizon Media post-burst as a team of two. Began early work in social media, in-game advertising and mobile media in 2003 – pioneering three screen strategies for brands like A&E Television and The History Channel. Prior to the invention of the term “programmatic,” developed data-segmentation strategies as VP, Director of Digital Media for Volkswagen at Mediacom. Created best practices and methodologies for the integration of online channels with TV, Print, OOH and Radio. In 2004 named one of MEDIA Magazine’s “20 Rising Stars in the Interactive Industry.” Follow me at @wendidunlap1