Bio

My PPC adventures started back in 2006, when I stumbled upon Andrew Goodman and Perry Marshall's AdWords books. After reading them I decided to become a PPC professional and never looked back. The first years I did my own consulting and campaign management for SMB's and after 3 years I decided to join a fast-growing agency, which became part of iProspect. I ended up staying there for 8 years, in which I've learned a tremendous amount about PPC, auditing, technology vendors and advertiser-agency relationships.Based on my Complete AdWords Audit series, I've co-founded TrueClicks, a SaaS company that aims to set and raise the PPC quality standard by providing automated auditing and monitoring. I regularly give talks at industry conferences and have been voted in The Top 25/Top 50 Most Influential PPC Experts since 2015.