Bio

Accelya : Principal - Global Business Development. Responsible for building and managing commercial relationships with airline partners by aligning their retailing-led growth requirements with Accelya’s portfolio of next-generation solutions. Overseeing Accelya’s strategy development for NDC adoption and consult with airlines to drive revenues and increase distribution control during this critical phase of industry recovery. A seasoned executive with extensive business transformation experience and deep airline domain knowledge, William joined Accelya from Emirates. In his role as Vice President, Distribution Strategy at Emirates, he was responsible for defining, setting, and executing the airline’s commercial distribution strategy. He also developed and deployed the “Emirates Gateway,” the airline’s successful NDC platform, a driver of significant NDC-enabled revenue streams. Prior to Emirates, William held a number of leadership roles at aviation technology companies, global consulting firms, and major corporate travel management organisations. A member of the U.K. Institute of Business Consultants, educated at Stowe School and went on to read Political Science at the University of Calgary.