Bio

+20 Years of experience in Web projects and Digital Marketing with a focus on Strategy. I'm solid in most of marketing fields like Optimisation, Conversion, User Research, Analytics, and planning. As Startup CMO I've been in charge of a team of 8 marketers who delivered the best results of the company ever using Offline media (TV, PR, Radio, Guerrilla) and pretty much all the Online channels. I also led the development of the APP and the Rebrand of the company in 2017 with fantastic results. 3rd prize for the Spanish National Marketing awards 2018. I'm a passionate team worker, inspiring leader, avid learner, strategic thinker, a lean achiever, optimistic and result-driven. I especially enjoy B2B startups who create products that enable other to grow. I've worked in companies like Google (Conversion Specialist in Apps for Work), Intuit (Web Analytics Manager), Pizza Hut, Atrapalo, and dozens of small Startups across EMEA, helping grow and develop their Marketing teams to get Digital right. And every time it's different. Nothing works twice. So fun. My career started in 1999 as a Web Developer in Spain. Since then I've been a Programmer, Book Author, Designer, CSS Expert, SEO, Great Web Analyst, Conversion Rate Optimisation Expert, Lecturer, Director, Growth Hacker, UX Researcher and last, but not least, Digital Strategist. I'm crazy about sharing and developing others, as a leader, manager, lecturer or mentor. I've been a public speaker in: - Pro Marketing Day (Madrid) 2018 - Digital Analytics Hub (Berlin) 2014 - eMetrics London 2013 http://es.slideshare.net/TopRankin/3-months-to-success-a-digital-analytics-plan-emetrics - Congreso web 2012, 2013, 2016, 2019 http://congresoweb.es/xavier-colomes/ - Practitioner Web Analytics 2012 http://practitionerwa.com/speakers/#content - Conversion Thursday 2012 & 2011 http://www.conversionthursday.com/tag/xavier-colomes/ and a number of Courses and Masters. Highlights: * SiteCatalyst ''Top Gun'' trained by Adam Greco * MarketMotive CRO Master Certified (2012) * 15+ years of experience in the web industry * 100+ tests with Optimizely, T&T and other tools * Google Analytics certification - IQ Since July 2010 * Post graduate in ''Online Brand Community Management'' 2010 * Technical background: HTML, PHP, Javascript, MySQL and other programming skills