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Yasmin Borain

Chief Experience Officer

Tribal Worldwide London

Country or State

United Kingdom

Bio

For the past 15+ years my focus has been on experience design and innovation strategy. Innovation and problem solving for our future is what really excites me, as well as helping brands reinvent themselves in order to connect with customers in new and meaningful ways. I’ve had the good fortune of influencing and collaborating with innovation teams at Bang and Olufsen, Burberry, HSBC, Nike, and Unilever. Reimagining luxury e-commerce, blurring the lines between the digital and physical space, bringing more emotion to how you bank, and changing how you shop. Prior to London, I was in San Francisco working at RG/A and MRM McCann. At R/GA I was the creative lead on HP and Nike innovation projects. At MRM McCann, I helped build and shape the EXP Studio. I'm a regular mentor to young talent and enjoy speaking at conferences around the world.

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Current Position

Chief Experience Officer at Tribal Worldwide London

Degrees

MFA, Computer Arts, New Media

Skills