Bio

A passionate aviation and tourism executive, with extensive experience in different areas through the diverse leadership roles she has assumed during her 28 years journey, mainly with Royal Jordanian (RJ); spanning cargo, marketing and communication, brand positioning and recognition, customer experience management, business and product development, loyalty strategy and management, market research, project management, strategic partnerships, and ancillary revenues. Currently manages RJ’s loyalty strategy and proposition as the head of the frequent flyer department. Representing RJ, played a major role in the execution and launch of the Jordan Transit Tourism Project in partnership with the Ministry of Tourism and Antiquities and Jordan Tourism Board. Served on the national committee of the Citi-Foundation Micro Entrepreneurship Awards for 5 consecutive years. Enthusiastic traveler with a passion to continuously explore new places and cultures, meet and interact with people of different nationalities and backgrounds. Understands the wisdom of leading from the front, believes in empowering, guiding, inspiring and motivating others to unleash their capabilities to achieve their dreams and reach their goals.