Bio

Combining the best of two worlds, journalism and brand marketing, I create strategies that bring value through digital storytelling and channel optimisation (site, social, search). I use corporate narratives to meaningfully connect with audiences, turning them into tools that support corporate or commercial goals, whether it is creating awareness or attracting talent. I bring to the table a unique insight into what makes digital users tick, with a relentless focus on creating worthwhile experiences at the intersection of audiences' needs and business capabilities. A knack for experimenting, analysing the outcome, and adjusting accordingly. I have been known for lending a mannequin my ''lucky'' red velvet jacket... And chopping half her head (to solve a problem). I just love to take an idea and make it happen, not afraid of rolling my sleeves when needed. I bring energy and passion to both blank canvasses and change projects, with a track record in inspiring and managing teams, as well as influencing complex structures without direct authority. I am comfortable with communicating at all levels, in both small and local or matrix international organisations.