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Yvette Costi

Chief Marketing Officer

Blooms The Chemist

Country or State

Australia

Bio

If I had to say just one thing Iโ€™ve enjoyed about my global marketing career thatโ€™s spanned leadership in professional services, property, & design, it's that ๐—œโ€™๐—บ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐—ฏ๐˜† ๐—ฎ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ ๐—ฒ๐˜…๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ. I thrive on exceeding expectations, using creativity, innovation, & out-of-the-box thinking to drive revenue, growth, & market reach. Expert in aligning marketing technology, systems, processes, and multidisciplinary teams to powerfully execute the one vision, I have delivered transformational results going beyond just focussing on delivering the one goal. Itโ€™s always been about enriching the way the team works together โ€“ building up their skills and letting them be true marketers. ๐—ฅ๐—˜๐—–๐—˜๐—ก๐—ง ๐—›๐—œ๐—š๐—›๐—Ÿ๐—œ๐—š๐—›๐—ง๐—ฆ: โœ” ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฐ๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ณ๐˜‚๐—น๐—น-๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ ๐—ณ๐—ฟ๐—ผ๐—บ ๐Ÿญ๐Ÿฎ ๐˜๐—ผ ๐Ÿฏ๐Ÿฎ; ๐˜‚๐—ป๐—ถ๐˜๐—ฒ๐—ฑ ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐Ÿณ ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฟ๐—ถ๐—ฒ๐˜€ to achieve a single goal for Unispace โœ” ๐—ฆ๐˜‚๐—ฝ๐—ฒ๐—ฟ๐—ฐ๐—ต๐—ฎ๐—ฟ๐—ด๐—ถ๐—ป๐—ด ๐—ฎ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ-๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ผ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ-๐—ฝ๐—ฟ๐—ผ๐—ผ๐—ณ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต, and grow brand equity pivotal to achieving a sale price well in line with the ambitious growth forecasts for Unispace โœ” ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜-๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†, building positive perception and ultimately boosting share of voice from 5% to 15% for Unispace โœ” ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ต๐—ถ๐—ด๐—ต๐—น๐˜† ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—ฑ, ๐—ต๐—ถ๐—ด๐—ต๐—น๐˜† ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—ฐ๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ฒ๐—ฎ๐—บ๐˜€ capable of working as one group across the globe for Unispace, Crown Group, Mount Anvil and YOO Worldwide ๐—ž๐—˜๐—ฌ ๐—˜๐—ซ๐—ฃ๐—˜๐—ฅ๐—ง๐—œ๐—ฆ๐—˜: โ€ข Building, developing and leading global, multi-disciplinary marketing teams โ€ข Marketing strategy, planning and management across global markets โ€ข Achieving stakeholder and executive endorsement โ€ข Leading the development of multi-channel, multi-segment, go-to-market strategies โ€ข Building multi-touch point excellence in customer experience โ€ข Commercials: budgets P&L, agency, and supplier management

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Current Position

Chief Marketing Officer at Blooms The Chemist

Degrees

Bachelor of Media & Communications, Brand Management / Art History & Theory / Sociology

Skills