Bio

Zac is the APAC Digital Product Owner and Technical Director at Motion, the industrial parts division of Genuine Parts Company (NYSE:GPC), a fortune 200 company and global leader in automotive & industrial parts distribution. Since joining in 2016, Zac has planned, developed, and executed an omnichannel customer solution for a key multimillion-dollar investment into a new digital platform. He has successfully implemented targeted marketing initiatives for lead generation and conversion, and built, trained, and mentored a team of eCommerce Managers and Digital Sales specialists. Over this period, Zac has driven double digit growth every year. With over 10 years of experience as an eCommerce strategist and product ownership, Zac has been instrumental in creatively solving sales issues, facilitating revenue and business growth, and identifying key business opportunities. Zac was also the founder of Revolution Industrial, the first pureplay industrial solutions retailer to offer an eCommerce platform in Australia. Zac is an experienced speaker on digital transformation and B2B eCommerce, having spoken at the ICC Darling Harbour event on the Online Retailer B2B Executive Panel. Zac is also an advisory board member for the Mi Circle Young Professionals Board, iMedia B2B eCommerce Summit and B2B eCommerce Association of Australia.