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Zsuzsanna Blau

Head of Digital Demand and Marketing Campaigns - Nokia Software / Enterprise

Nokia

Country or State

Hungary

Bio

👀👉🏼 I am an audience-centric digital marketing head who loves to test, iterate, and push boundaries to continually bring innovation and new strategies into our marketing mix and holistic customer journey approach. Known to navigate into the unknown and learn through discovery. 😊 📈 I work at the intersection of growth, brand, and product, with a strong focus on digital channels, content marketing, customer advocacy, and marketing innovation. 15+ years' experience building and growing marketing organizations, leading global/virtual teams, and managing multi-million $€ budgets. Experience driving growth in both start-up and large enterprise settings. Career spent mostly in B2B: telecommunications, SaaS, services. 🔥 Passionate about tech, people, and equality. 📣 We rise by lifting others... FUN FACTS: ♦ Thinker, mother, eclectic music lover ♦ Has a beautiful high schooler to keep her busy when not cooking up marketing strategies ♦ Degree in Business Information Systems - graduated first in class ♦ Global citizen - avid traveler and has lived in multiple countries ♦ Got awarded and promoted after 3 months at an international call center, then managed a team of 100+ people at the age of 23 - Was top performer and deal closer (in the history of the company) ♦ Speaks native English and Hungarian, mid-level Spanish, and basic German/French • Go-to-market strategy • Revenue / growth marketing • Customer acquisition • Pipeline acceleration • Campaign strategy and execution • Demand / Lead generation • Leadership / people development • Sales enablement • Account-based marketing • Buyer journey mapping • Digital storytelling • Content marketing • Inbound marketing • Data, analytics, critical thinking • Purchase intent • Marketo / HubSpot • Marketing automation • Email marketing • SEM, SEO, PPC • Conversational AI, chatbots • Web / social media • Employee advocacy • Salesforce • CRM • Content AI •

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Current Position

Head of Digital Demand and Marketing Campaigns - Nokia Software / Enterprise at Nokia

Degrees

BSc, Business Information Systems

Skills