Bio

I have 18 years sales leadership experience within the fast paced digital advertising industry building high performing teams, delivering sales and marketing strategies and growing revenue across AdTech, MarTech and Publisher businesses. Over this time I developed the ability to assess and navigate complex cultures and matrix company structures. I have honed robust business management and strategic acumen through a diversity of roles spanning both large enterprise companies and start-ups. I managed the integration of two acquisitions into Microsoft and Oracle and have been a pioneer of new technology developments within behavioral targeting, programmatic advertising, data management platforms. I am a recognized digital advertising thought leader, regular media commentator and keynote speaker receiving several industry accolades for my efforts to demystify what is often perceived as a complex landscape. Industry Nominations & Awards • Named Ad Age's ''2019 European Women to Watch '' • Received The Drum’s ''Digital Trading Leader Of The Year'' award for “making great contributions and leading within the programmatic industry” 2018 • Featured in The Drum Digerati 2018 honour list as one of 25 outstanding individuals excelling in the UK digital industry from the fields of AdTech and MarTech • Named one of ''50 Women in Ad Tech You Should Know'' 2017