Bio

Established digital product manager, marketer and demand generation specialist, driving lead generation and pipeline across 1:M, 1:F, and 1:1 GTM motions. Horizontal and vertical solution marketing pioneer driving inbound/organic funnel generation. Extensive copywriting expertise across B2B and B2B2X settings. Identity and access management (IAM), digital privacy, verticalisation evangelist. Proven experience of human-centered design, Scrum Agile and Lean Startup as part of co-located and globally dispersed product teams. Extensive experience of pre-sales, direct and channel sales enablement. Alliance Partnership value proposition and GTM design & execution. EXPERTISE: - solution GTM - solution marketing - solution evangelism - product pre-sales - product marketing - customer discovery - customer validation - product prototyping - product incubation - product development - product pre-sales - sales enablement (direct & channel) - PoC/PoV planning & execution - product scaling - product support & consulting - multi-disciplinary working: in-house, out-sourced, on/near/off-shore VERTICALS: - consultancy (digital & business change) - financial services / FinTech - public sector / HealthTech - retail - media - telco