Bio

AMBITION & SKILLS: I’m a passionate ''thought leader'' in online analytics and web site optimisation. I’m highly analytical and able to understand the business needs and distill insights into actionable recommendations ACHIEVEMENTS: • Lead the development and analysis of end to end cross device customer journeys, which drove effective investment decisions across our digital marketing channels and successful website optimisation. • Played a leading role in developing the redesign of our websites and help shape and optimise our performance whilst effectively managing third party Agencies and the internal Database Administrator • Web Analytics Integration: Assessed web analytics solution including all report suites and business reports, DB reporting and any other source of user, gather KPI’s from the business and gathered business requirements around future analytics and reporting and identify the optimal tool/s and reports to meet the exact business need, then built the perfect web analytics solution for the business (including dashboards and scheduled reports)