Bio

Looking for an effective data-driven creativity deep into the ocean of communication. I'm working to build a bright&sharp team to connect the nodes linking virtual and real in marketing and communication: analysis needs consistent data and robust dataflows; reliable models depend on smart (human) intelligences. Intarget: is the place. Experience as head of data analytics in Wavemaker (former MEC), the first italian media center, drove me to develop a strong data perspective in the cross-media communication journey (from strategy to planning to post evaluation). I learned to work as web analyst and UX specialist at BravoflyRumbo group - now Lastminute.com - a leader group in leisure and travel. My interest and first knowledge in interactive communication arises from the years as post-doc researcher in university, studying human computer interaction and knowledge management. I studied e-learning in special contexts (students at hospital) or supported by haptic devices (Haptic Mathematics as application field). I taught seminar courses in Human computer interaction, semiotic engineering and usability methods. I know both theory and practice in design, development and evaluation of interactive systems (I contributed to develop a participatory model and methodology according to a semiotic approach). I acquired technical skills in Web technologies and database. ...but I remain a philosopher.