Bio

Expert in e-commerce More than 10 years of experience in Privalia, the fashion online outlet leader in Spain, Italy, Brazil and Mexico. During these 10 years group sales passed from €4M to more than €500M, monthly visits from 1M to more than 40M and members from 500k to 30M. Privalia is actually employing around 1.000 people globally. Privalia is part of the Vente-Privée Group, the flash sales pioneer and one of the global fashion e-commerce leaders. Leadership Experience in leading large international teams in matrix organizational structure (at business unit level and corporate/functional level) and in different countries (Spain, Italy, Brazil and Mexico). Experience in complex and diverse environments where turnaround is needed and profitable growth required. Multifunctional Expertise Sales: as General Manager having direct responsibility on top line and developing strategic partnership with the top fashion and lifestyle brands either global or local. Marketing: launching the Privalia marketing model in Italy, Brazil and Mexico, and positioning Privalia as market leader with highest top of mind. Having responsibility of all areas of marketing, developing the customer behavioural model and Lifetime Value model, structuring the CRM activity and the customer satisfaction model. Operations: changing the flash sales business model fundamentals, introducing the consignment operation with significant impact on the business.