Bio

As a marketing executive and leadership & career coach, I‘m passionate about helping businesses grow and individuals achieve their professional goals. With over 15 years of experience in D2C international start-ups and scale-ups, my 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 expertise lies in building and leading high-performing teams and combining performance marketing with brand building. Key areas of expertise and success: ★ I can successfully scale a top-line revenue from €10M to €100+M. - I put customer-centricity at the core of what Marketing does. - I identify the needs for a cutting-edge operational setup and bring it to life. - I trust my gut feeling, but data makes better informed decisions. ★ I can drive positive change in all areas of Marketing. - Performance Marketing is your User Acquisition bread & butter. - Brand Awareness will make you win in Organic. - Customer Communications will drive your CLV. ★ I can lead and grow high-performing teams from 5 to 60+. - I‘ve led Performance, MarTech, Brand, Design, Retail, Customer Service. - Active listening and self-awareness are the keys to good leadership. - Empowerment, reskill and upskill do maximize performance. - I prefer growing pains, but shrinking pains are part of the business too. In addition to my marketing expertise, I am also an 𝗜𝗖𝗙 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗰𝗮𝗿𝗲𝗲𝗿 𝗰𝗼𝗮𝗰𝗵 with a passion for helping leaders improve their communication skills, build effective teams, strengthen their self-confidence, be authentic and true to themselves. ★ What I can help you with: - Uncover your leadership strengths, values and principles. - Use your leadership style effectively. - Manage imposter syndrome. - Overcome challenges and barriers to your leadership development. - Define, plan & achieve your career goals. ► Connect with me if you're looking to discuss marketing strategy or leadership development, or if you have any questions about my work, hiking or gardening 🙏