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Profile

Barbara Hagen

VP, Sales and Marketing

Thriftbooks

Country or State

United States

Bio

A senior marketing executive with an MBA and a second Masters in Advanced Analytics, 16+ years experience, and an exceptional track record of success at Fortune 100 companies spanning Retail, CPG, and Tech. Proven expertise in global strategy development; analytics; digital; eCommerce, omnichannel marketing; media and communications. Strengths-based leader and motivator of high-performing teams.

Specialties: Retail and consumer marketing and brand strategy, advanced analytics, digital, eCommerce, multichannel marketing, retail/channel strategy, innovation, business analytics, media and communications, consumer insights, general management, P&L accountability

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Current Position

VP, Sales and Marketing at Thriftbooks

Degrees

Master’s Degree, Predictive/ Advanced Analytics

Past Talks

NRF 2022

Skills