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Björn Radde

Vice President Digital Experience

T-Systems International

Country or State

Germany

Bio

I am an e-commerce-obsessed digital native, digital innovator, and influential leader who drives revenue, profit, and operational performance from a customer-centric perspective. I am an experienced manager with a proven track record in building digital products, digital marketing campaigns, and websites. Led extensive portal management projects, website relaunch projects, and different international projects for cross and up-selling with significant revenue and profit improvement. Able to “fly high and fly low” with both an executive-level understanding of driving a strategic plan and a detailed understanding of all types of digital marketing. Previous roles as manager and team leader for website management. Profound financial knowledge and a deep understanding of customer and technological trends. Always open-minded to innovations in the online sector and for ideas to increase online revenue. Always looking for innovation for piloting and improving digital marketing! In total, I have over 20 years of experience in the area of digital marketing and e-commerce, and over 15 years of leadership experience. Worked for small start-ups like Okanda and large companies like T-Online International, Deutsche Telekom, T-Systems, Steigenberger Hotel Group, and Sabre. Specialties: Deep knowledge of e-commerce, digital strategy, website management, online marketing, targeting, and data-driven marketing. Experience in the digital transformation of companies and digitalization of processes. I love to talk about digital markting, social media, and innovation. So, follow me for digital marketing content!

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Current Position

Vice President Digital Experience at T-Systems International

Degrees

Social Media Marketing

Past Talks

d3con 2023

Skills