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Brendan Witcher

Vice President / Principal Analyst, Digital Business Strategy

Forrester

Country or State

United States

Bio

Retail executive and advisor focused on the intersection of digital and physical with expertise transforming brands on a global scale. Proven background in the development and implementation of customer-facing growth initiatives spanning merchandising, marketing, technology, and market development strategies for big box retail, specialty retail, and luxury categories. Adept at leading cross functional digital transformation. Passionate about building and leading high performing teams where talent can do their best work while breaking down barriers of cultural roadblocks and organizational silos. *Proven record of building and managing branded businesses to $1B+ and teams of 1000+ within collaborative, results-driven organizations *Broad experience in senior and board level strategic planning, development and execution *Adept at scaling, managing, and leading multi-disciplined teams thru both high growth and turn around situations *Balanced skill set spanning merchandising, marketing, commerce, operations, and technology Specialties: General management; Retail Merchandising; Marketing Strategy and Brand Management; Omnichannel and Commerce Management; Digital Transformation; Strategic Planning and Corporate Development; Partnerships and Organizational Change.

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Current Position

Vice President / Principal Analyst, Digital Business Strategy at Forrester

Degrees

Postbaccalaureate, Accounting and Finance

Past Talks

NRF 2022

Skills