Bio

Over 20 years of business-to-business and consumer marketing experience in companies of all sizes with focus on strategic go-to-market planning, differentiated positioning and results-oriented program execution. I sit at the junction of the art and science of marketing, bringing rich content experience and a passion for storytelling to my quest for continuous improvement in pipeline development, sales support and engagement marketing techniques. Specialization in: • product and solution marketing • go-to-market planning • open source community development and commercial strategy • demand generation program development and field marketing • customer and market needs analysis • corporate and product positioning, messaging • sales enablement tools, training and effectiveness • collateral, web content and sales tools • personnel and project management • customer leverage programs • online marketing and social media • analytics and performance optimization • public and industry analyst relations • marketing automation and CRM