César Melo is a high-performing executive with hands-on experience in the US and more than 50 countries worldwide. He has positioned companies and product lines for market leadership in consumer goods, technology, food, fashion, and lifestyle industries. He has successfully managed hundred-million and billion-dollar P&L’s to meet target performance goals by developing and implementing strategic plans for growth and profitability via innovation, customer engagement, global expansion, distribution, M&A, partnerships, restructuring and process improvements. His career is filled with the delivery of many “firsts” in business transformation and consumer product innovations at national, regional, and global scale. He has led new product development resulting in robust new pipelines for the future with optimized global manufacturing and sourcing; securing low cost manufacturing facilities, simplifying the portfolio, and improving logistics. His experiences include leading teams to design business turn-arounds and commercial initiatives for specific retailers around the world. He has extensive M&A experience in all continents. A strong developer of teams and talent, he has enhanced employee capabilities using challenging assignments to provide experiential learning opportunities for dozens of future leaders in the US and abroad. With a flexible and effective leadership style, César enjoys building strong employee morale and highly engaged workforces, including cultivating new talent in emerging markets. Recently, he has enjoyed building a unique portfolio of start-up investments and joining forces with these founders and their teams for accelerated growth and transformation, as well as board service.
Board Member at HIPPEAS Organic Chickpea Snacks
MBA - International Marketing, International Business