I grew up on the south coast of England and completed my Finance undergraduate degree at Henley Business School in London. Then I moved to Montana where I co-founded Montana Mex, a clean-label condiment company which launched seven products to thousands of grocery stores, including Whole Foods, H-E-B, Albertsons, and more. After a number of years I stepped away to do my MBA at Stanford where my sister Jennifer Jane and I came up with the idea for the food brand Proper Good, which launched Direct to Consumer (DTC) in April 2020.
Proper Good offers 90-second meal solutions with options accommodating keto, gluten-free, dairy-free and plant-based diets. All meals are made with clean and functional ingredients, shelf-stable to take on the go, and delivered direct with recyclable packaging. Outside of all things CPG, I'm an avid snowboarder, one-wheeler, yoga sculpt enthusiast, and kitten fosterer.
CEO & Co-Founder at Proper Good
Master of Business Administration - MBA, Business