Bio

An award-winning marketing executive, offering over 15 years of success in eCommerce, digital marketing, brand development, social media, traditional marketing and information technology. Possess a keen ability to lead companies to new levels of success within highly competitive markets and industries. A creative strategist, with a proven history of developing targeted and effective data-centric strategies that mature into effective transformative campaigns, impacting company EBITA performance. A results-orientated individual with vast experience across multiple verticals, including but not limited to: hospitality, retail, content publishing, pets and light manufacturing. Extensive experience in senior leadership roles, partnering with and presenting to organization executives. Strengths & Expertise: • eCommerce product planning and development • Growth strategies within complicated ecosystems & change control processes •P&L management and ownership • Digital marketing strategy & tactics • Engagement & user experience design across various stages of the consumer journey • Business-to-business focused marketing initiatives that lead to pipeline growth • Development and growth of performance marketing programs • Social media content strategies and tactics • Brand identity development and positioning strategy creation • Product assortment development • Fostering healthy internal & agency relationships across all levels of an organization • Development of effective & happy teams