Bio

Five years at the helm of the innovative technology company GeoDirectory has given me the opportunity to develop and improve people, technology, policies and business strategy. GeoDirectory’s address-mapping ‘geocode’ database suite is a unique tool for address management and geographic data management for Ireland. Geocodes are currently being used to great effect by local government bodies and businesses countywide. I have worked with a wide variety of companies, both nationally- and internationally-based, from very small to very large organisations. I have worked to integrate campaigns across different media, with niche products within their markets and timeframes, to broader offerings that spanned all markets and timeframes. I am always keen to share information about GeoDirectory’s unique product with the many organisations that have yet to benefit from its use and welcome new connections through Linkedin to do so. Specialties: - location mapping & address management - data management & data structures - policy creation & control - strategic thinking & planning - leadership & management of multi-disciplinary teams - process management - creating & developing new business opportunities - sales/business development - marketing (radio, print & billboard), - online marketing (brand, SEO & PPC) - web communications - web strategy