Bio

Dimple is a seasoned Digital Strategy, Transformation & Innovation leader focused on transforming businesses through new products and customer experiences. Currently, she is the Vice President of Product Management and Product Design at Chico’s FAS. Prior to Chico’s, Dimple has held senior leadership roles in the Chief Digital Officer organizations of FTD and Walgreens. Dimple has proven experience leading large teams, managing P&Ls and achieving results in large organizations through influence, collaboration and transformational leadership. She has a huge passion for and deep market knowledge of omnichannel commerce particularly in direct to consumer businesses in the retail and healthcare space. Dimple is a strong team builder, mentor and developer of talent. In her roles at Chico’s, FTD and Walgreens, Dimple has led recruiting, talent management, professional development and employee engagement in multiple capacities. Prior to her Product Management pivot, she spent over a decade in technology consulting in healthcare, finance and retail verticals. Roles: Chief Product Officer, Chief Digital Officer, Chief Customer Officer, Chief Transformation Officer, Head of eCommerce, GM Areas of Expertise: Omni-Commerce & Digital Commerce, Digital Marketing (Paid & Owned Channels), Customer Experience, UX & Experience Design, Product Management & Strategy, Loyalty, Customer Lifecycle Management, Personalization, Data & Analytics, Voice of Customer, Store Technology, Call Center Technology, Mobile, Mergers and Acquisitions, Corporate Strategy.