Bio

With over 10 years of experience in B2B tech marketing, I've honed my skills across various functions in both large and small technology companies, with a focus on the APAC region. Currently, as the Head of Marketing (CPaaS) at 8x8, I lead the communications platform as a service (CPaaS) marketing function, driving customer experience enhancements through SMS, Voice, Chat Apps, and Video Interaction. With a track record of success in expanding Wavecell's presence in the APAC region and providing extensive marketing and branding direction through funding rounds and acquisition, I am a strategic leader with a passion for leveraging an integrated communications approach to drive engagement and build strong customer relationships. As a former Wavecell marketing leader and now with 8x8 Inc, I am dedicated to staying at the forefront of the ever-evolving customer landscape. ► Global and regional events planning, negotiating, executing ► Direct branding management and creative strategies ► The customer experience (build processes, optimise, nurture and automate customer journey) ► Digital marketing strategies (content marketing programs, SEM, SEO, and B2B social media) to generate and qualify leads, and enhance conversion rate ► Corporate communications strategy ► Co-marketing and channel marketing strategies ► Public relations building ► Manage and inspire the marketing team and ensure KPIs are met