Bio

My professional experience can be summarized along three main aspects: - Teaching: Marketing Intelligence, Marketing Research, Retailing & E-commerce. & Skills: Developing up-to-date courses, lecturing in a new era taking all digital possibilities into consideration, building courses for both large and small groups of students, etc. Best teacher recognition 2021 - Research. In my research, I focus on (online) retail marketing and use econometric and statistical models to investigate the effect of marketing aspects on purchase behavior and consumer reactions. More specifically, I investigate aspects such as online grocery shopping, omni-channel retailing, loyalty programs. My research was published in renowned journals. - Supervision. Next to the continuous supervision of about 8-10 Master thesis students, I am also a committed supervisor (co-promoter) of several Ph D projects. Specialties: marketing, marketing management, online retailing, e-tailing, e-commerce, offline retailing, grocery shopping, marketing mix, out-of-stock, shelf, loyalty programs