Bio

Marketing Program Manager with 15 years of experience in Marketing & Communication, both on digital and traditional channels. Skills • Executing the multi-channel demand creation, lead generation, market awareness and product launch campaigns • Full management of corporate event (send.contactlab.com) for 500+ delegates and other owned events for Fashion&Luxury community • Ability to design, develop, plan, manage and maintain multiple marketing programs and initiatives; set priorities and meet deadline • Creative thinker with a problem-solving ability • Teamwork / cross-team cooperation • Strong communication and writing skills • Fluent across digital marketing disciplines including blogging, SEO, SEM, content syndication B2B, social media, email marketing, web optimization, landing page strategies and tactics Blogger about Fashion digital trends on http://fashion-insights.contactlab.com/author/federica-digiorgio/