Bio

Fredrik Carlegren has over 20 years of market-driven experiences that offer a uniquely linked perspective from strategy to branding to marketing and sales management in a cross-cultural, global context. A high-performance executive, Fredrik strives to understand, create, communicate and sell the value offered to his stakeholders. At present, Fredrik leads Global Marketing at Toshiba Global Commerce Solutions focused on building brand awareness, creating and nurturing pipeline for growth, and delivering compelling enablement and education. Fredrik leads best when he approaches situations with trust – building loyalty with consistency – and, with prestige – earning respect with high expectations. (Source: Fascination Advantage, 2014). A recent assessment highlights his strengths as being Analytical, a Relator, Deliberative, Strategic and Connected. (Source: Gallup, 2014) Fredrik earned an MBA in International Management from Thunderbird School of Global Management. He is also very proud to carry the prestigious title of Father... of two amazing kids.