Bio

Ghadi Hobeika is an experienced sales & marketing, data and e-commerce specialist with a strong background in digital media, growth hacking and analytics. He is the US Managing Partner for Artefact, a global data-driven services company specialising in consulting for data transformation and digital & data marketing. Artefact is an independent global network with 25 offices in 17 countries, working with over 300 of major brands around the globe, such as Samsung, L'Oréal and Sanofi. Hobeika previously worked at Bain & Company for 5 years. After two successful experiences in e-commerce and retail, Hobeika joined real estate giant Unibail-Rodamco-Westfield, serving as the company’s global Group Director of Marketing in Paris, before relocating to the United States to work as the US Chief Marketing Officer and Group Chief Data Officer and later as the Executive Vice President of Sales, Marketing & Digital. Hobeika has extensive experience in data strategy & transformation, marketing mix optimization and multichannel customer journey optimization. He brings disruptive data-driven approaches to solving business problems and fosters innovation and growth in companies he advises. Hobeika holds a BA in Economics from the American University of Beirut and an MBA in Finance & Strategy from ESSEC Business School in Paris. He currently lives in Los Angeles, CA and is a proud father of two.