Bio

Hossein Houssaini is also the founder of the London-based consultancy Ho/Pe Advisory, which collaborates with various companies in the advertising landscape, including MediaMath, Bang & Olufsen & Audienzz/ Zulu5. He is also on the advisory boards of ExChain and the data forum i-com.org. In addition, he launched the English production of the well-known French social media show "The Programmatic Society". The Ho/Pe Advisory also participates in M&A projects. Previously, Hossein was Global V.P., Head of Programmatic Solutions for the Havas Group, for around four years. He helped establish the Global Music Data Alliance between Havas and the Universal Music Group. Hossein is also a co-founder of Havas University and trained over 20,000 employees in programmatic advertising. Before joining Havas Group, he assisted in setting up I.P.G. Mediabrands's trading desk Cadreon in DACH and was later responsible for the operational arm of Mediabrands Audience Platform. Before joining Cadreon, Hossein worked for five years at Google and successfully managed and grew the RichMedia business for DACH and the Nordics. He was shortlisted for ExchangeWire's Ad Tech Personality of the Year in 2017 & 2018! In 2019, he received recognition from MADcon as one of the global top 50 marketing and advertising personalities. The following year, he was shortlisted for the Agency Innovator of the Year at NEO IO Award 2020 by Adzine. In 2022 he received an award from Marketing Conference 2.0 in recognition of his contributions to Marketing and Advertising for outstanding leadership.



Hossein Houssaini stands as a luminary in the digital advertising landscape. As the visionary founder of the London-based consultancy Ho/Pe Advisory, he has forged strategic collaborations with industry giants such as MediaMath, Bang & Olufsen, and Audienzz/ Zulu5. His expertise is further recognized through his advisory roles at ExChain and the esteemed data forum i-com.org.

Hossein's innovative spirit led him to introduce the English production of the renowned French social media show, "The Programmatic Society." Beyond advisory, Ho/Pe Advisory actively engages in M&A projects, showcasing its multifaceted capabilities.

Before establishing his consultancy, Hossein's leadership was evident during his tenure as the Global V.P., Head of Programmatic Solutions for the Havas Group. His approximately four-year term witnessed the inception of the Global Music Data Alliance, a collaborative venture between Havas and the Universal Music Group. His commitment to education and empowerment is evident as he co-founded Havas University, where he trained an impressive 50,000 employees today in the nuances of programmatic advertising.

His earlier roles further highlight his industry prowess. At I.P.G. Mediabrands, he played a pivotal role in establishing the trading desk Cadreon in the DACH region and subsequently managed the operational facet of Mediabrands Audience Platform. Before this, Hossein's five-year stint at Google saw him championing the RichMedia business for DACH and the Nordics.

His accolades speak volumes of his contributions. He was a contender for ExchangeWire's Ad Tech Personality of the Year in 2017 and 2018. In 2019, MADcon recognized him among the global top 50 in marketing and advertising. His innovative approach earned him a nomination for the Agency Innovator of the Year at NEO IO Award 2020 by Adzine. Most recently, in 2022, the Marketing Conference 2.0 honoured him for his outstanding leadership in Marketing and Advertising.
Hossein's journey in the digital realm spans over 15 years, with significant roles at Havas, IPG Mediabrands, and Google. He has been instrumental in simplifying complex digital subjects, emphasizing the human touch in advertising, and advocating for meaningful consumer interactions.



Hossein Houssaini founded the London-based consultancy Ho/Pe Advisory. This esteemed consultancy partners with prominent names in the industry, such as MediaMath, Bang & Olufsen, and Audienzz/Zulu5, to drive innovation and growth. Beyond his consultancy, Hossein plays an influential role on the advisory boards of ExChain, Adtonos, and the data forum i-com.org. His prowess in the digital realm is further exemplified by his successful launch of the English production of the renowned French social media show, "The Programmatic Society."

Ho/Pe Advisory's expertise isn't limited to advisory services; they also actively engage in M&A projects, showcasing their versatility in the business domain. Before establishing Ho/Pe Advisory, Hossein's leadership was evident during his tenure as Global V.P., Head of Programmatic Solutions for the Havas Group. Significant achievements, including establishing the Global Music Data Alliance in collaboration with the Universal Music Group, marked his tenure of approximately four years at Havas Group. Furthermore, he co-founded Havas University, an initiative that has trained over 50,000 professionals in programmatic advertising today, emphasizing his commitment to education and industry growth.

Before joining Havas, Hossein played a pivotal role in setting up I.P.G. Mediabrands's trading desk, Cadreon, in DACH. Later, he took charge of the operational arm of Mediabrands Audience Platform. His experience also includes a remarkable five-year stint at Google, where he spearheaded the RichMedia business for DACH and the Nordics, showcasing his ability to manage and grow enterprises to effectively.

Hossein's dedication and expertise haven't gone unnoticed. He was nominated for ExchangeWire's Ad Tech Personality of the Year in 2017 and 2018. In 2019, MADcon recognized him as one of the global top 50 personalities in marketing and advertising. His accolades continued with a nomination for the Agency Innovator of the Year at the NEO IO Award 2020 by Adzine. In 2022, his outstanding leadership in Marketing and Advertising earned him an award from Marketing Conference 2.0. Most recently, in 2023, Ho/Pe Advisory was spotlighted as a leader in "London's Startup Renaissance: 15 Management Consulting Firms Shaping the Future."