Bio

Co-founder of Six and Sons - A concept store in Amsterdam and physical platform with a refreshed focus on conscious life and style (sustainable) brands and entrepreneurs. The CEO of the FÖMO pop-up Store - a flagship pop-up concept store focused on a physical lifestyle magazine format, a gateway for international and local brands to test a market. As the co-owner of We Are Pop Up, a match-making website for short-term retail, revolutionising the peer-to-peer format and encouraging community-based activations. A marketeer for over 20 years, with 10 years as a flexible-retail specialist helping brands enter new markets with fresh ideas. My background is in conceptual and creative thinking to change the perception of brands in this phygital world. I am a passionate advocate for cross-media and omnichannel marketing and believe pop-up shops are a missing link and should be an integral part of all marketing strategies when it comes to testing, collaboration, and experiential concepts to build brand awareness. When we work together as a community great things are possible! Mission: People, Planet, Prosperity