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Jacqueline Carter

Senior Partner & North America Director

Potential Project

Country or State



It is a privilege to serve as Partner for Potential Project, a global organizational and leadership development, change management, consulting, and research firm that helps leading companies like Accenture, Cisco, IKEA, Microsoft, and Unilever create a more human world work. Together with my colleagues around the globe, we have helped over 550,000 individuals at more than 600 clients to adopt new ways of working and leading. Potential Project delivers solutions globally in 28 countries in 17 languages, in-person and digitally. Early in my career, I discovered importance of understanding and developing my own mind in order to enhance my performance, resilience and creativity. As I rose up the ranks into senior leadership roles, I found it even more essential to develop a mind that is open, wise and compassionate, in order to navigate the complex challenges of leadership. And now, with Potential Project, I have the opportunity of sharing these techniques and insights with people like you and organizations like yours.

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Current Position

Senior Partner & North America Director at Potential Project


M. Sc., Organizational Behaviour