James McQuivey, Ph.D.
VP, Principal Analyst
Forrester Research
Country or State
United States
Bio
I anticipate digital disruption. I do this by understanding consumers -- their individual psychology, their neurological biases, their social environs, and their attitudes and behaviors. Thus armed, I identify trends in adoption, anticipate opportunities for innovation, and guide companies through the challenges that come from digital disruption.
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Current Position
VP, Principal Analyst at Forrester Research
Degrees
Ph.D., Mass Communication Research