Bio

I am a former Ecommerce & Marketing Manager turned Optimisation Analyst-gone-Customer Success Manager. With 10+ years of client service excellence, consulting & optimising customer experiences through data driven decisions across a wide range of enterprise level industry sectors. ============================================================= Areas of expertise include: ✓ Digital Experience & Behavioural Analytics ✓ Thorough knowledge of all aspects of AB Testing, Multi-Variate Testing, Segmentation & Personalisation / Behavioural Targeting ✓ Usability testing & website recommendations ✓ Strategic planning of short & long term campaigns through thorough interrogation of client goals & objectives to ensure valuable and relevant results and insight ✓ Strong relationship management of a varied portfolio of clients ✓ Development, delivery and growth of agency conversion optimisation services ✓ Delivery of strategic, analytical and technical insights internally and to key clients. ✓ Competitor intelligence & insights ✓ Data analysis ✓ Landing page strategy & optimisation ✓ Budget management ✓ Advanced Google Analytics user ✓ Interaction Design ✓ Persuasion Architecture ✓ Website Consulting ========================================================= Specialties include: Experience analytics, Conversion rate optimisation (CRO), AB testing, MVT, Personalisation, Google 360, Behavioural targeting, Mobile and social optimisation, Analytics, Business intelligence and statistical analysis, Web Analytics, Project management (Prince2 certified), Social content generation, Client training, Email marketing and much more.