Bio

Brand Development & Marketing | The Drum 50 Under 30 & New Year Honouree (2019) | Currently Director of Brand at Flo Health (#1 health app for women globally with 48M monthly active users), I’ve been working in the female health and well-being space for the past eight years. Prior to Flo, I’ve worked in the global brand development and marketing teams at Elvie and Dove. In 2021 I joined the Women’s Collective at Ovarian Cancer Action and the Femtech Lab Advisory Board. I’m passionate about purpose-driven work, raising awareness around female health and well-being, educating women around the power of their bodies, and using brand as a vehicle to change the conversation around stigmas that are meant to be broken.​ Occasionally I blog about brand, campaigns and marketing and have spoken at some conferences including Cannes Lion.