Bio

John Faviano is currently the Global Sr. Director, Data Strategy, Media, Marketing Technology for Anheuser-Busch In-InBev. In this role, I provides the companies strategy and delivery for digital and data technology. As well as full ownership of the consumer marketing, advertising, and big data technology including owning all partner contracts.

Based in New York, John has built and owns a leading partnership with all functional executives from marketing and sales divisions (all brands, digital, media, trade experience, experiential, sponsorship, consumer insights, and product innovation) to drive toward a data-centric future in sales and marketing, media planning, consumer execution and ROI. This has driven to launching transformational capabilities in data insights and analytics, in-sourcing agency creation process, building and in-sourcing programmatic advertising, in-sourcing cloud infrastructure, marketing and media activation, consumer loyalty programs, and total brand communication awareness.

Prior to joining Anheuser-Busch, John spent 8+ years with leading global marketing agencies — MRM//McCann and Sapient_Razorfish. Building capabilities that balance and intersect marketing, advertising, media and digital technology. With a proven track record and deep industry knowledge across full-funnel brand marketing strategy and the technology transformation ecosystem for multiple fortune 500 clients.