Bio

I am extremely fortunate to be Analyst in Residence at VTEX, where I assist B2C and B2B merchants in growing their sales over digital channels. As analyst in residence, I act as a detective, economist, statistician, journalist, critic, storyteller, and evangelist to provide actionable advice in areas such as merchandizing, channel management, marketplaces, product information management, payments, personalization, order management, and more. I have been referred to as a ''Spreadsheet Artist'' and ''Commerce Troublemaker.'' Previously, as lead digital commerce analyst at IDC, I tracked digital commerce platform, PIM, CPQ, order management, and ERP markets. I also conducted dozens of vendor evaluations on digital commerce, PIM, CPQ , and subscription management. When I am not typing away on a keyboard or squeezing stories out of data, I like to run, climb mountains, and cook/analyze good food in the San Francisco Bay Area.