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Kristen Riggs

President, Salty Snacks

The Hershey Company

Country or State

United States

Bio

I love bringing together vision, strategy and deep commercial experience to create outsized growth and shareholder value. I'm known for setting ambitious targets and delivering results by linking new strategic ideas to commercial know-how grounded in two decades of experience in general management, marketing, sales, strategy and technology. I develop winning teams and energize culture by building trust and leading through authentic and approachable leadership. I’ve had the opportunity to work in a variety of roles to grow my experiences and career at Hershey including: Chief Growth Officer overseeing marketing innovation and R&D, enterprise strategy, consumer insights, analytics, M&A and more; leading brand commercialization and commercial planning; marketing for Reese’s, Hershey's Kisses, Kit Kat, Rolo, and PayDay; and leading Hershey's Sales team for Sam's Club. Prior to getting my MBA at the University of North Carolina, I worked as an engineer for Samsung in Austin, TX. My bachelor’s degree is from Purdue University. Boiler Up!

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Current Position

President, Salty Snacks at The Hershey Company

Degrees

MBA, Concentration in Marketing

Past Talks

NRF 2023

Skills