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Laura Waniuk

Senior Integrated Marketing Producer

Bad Robot Games

Country or State

United States

Bio

I am a growth-focused Strategic Leader with 20+ years of experience delivering superior results through events, product lifecycle management, and process optimization for companies. My existing strong working experience, relationships, and proven leadership create a strong foundation to enable seamless integration and for me to create immediate impact. AREAS OF STRENGTH & EFFECTIVENESS ▶ Strategic Leadership Growing Organizational Business • Overview: Exceeds strategic goals by establishing partnerships, securing new clients, initiating company-wide marketing campaigns, and capturing untapped business growth opportunities. • Proven Success: Successfully led events, production, product development, sourcing, pricing, negotiations, quality testing, and customer feedback analysis to generate up to $5 million in sales. • Goal Actualization: Understands and interprets strategic initiatives into tactical execution with a focus on surpassing product development and brand awareness objectives. • Strategic Planning: Analyzes, collaborates, and roadmaps strategic planning efforts; effectively communicates with partners and clients for ensuring the achievement of organizational goals. • Mindset: Thrives in high-pressure, fast-paced situations, building teams to execute by striving for positive results. ▶ Operations Optimizations for Continuous Improvement • Events, Projects, and Product Development: Recognized for developing and shipping 50+ products, branding and marketing more than 50 events and programs annually, and managing 17 international events. • Financials: Prepares and allocates $MM budgets, manages vendors, adequate operating reserves, and ensures the long-term financial health of the organization. • Optimized Operations: Strengthens compliance, optimizes processes, and elevates output, quality, customer satisfaction, and employee morale to all-time bests. • Continuous Improvement: Streamlines product development operations and maximizes brand awareness by researching, determining, and introducing new process enhancement initiatives. ▶ Team Building & Training • Builds Teams: Coached, guided, and mentored teams of up to 10 employees across various disciplines. • Leadership: Builds, motivates, develops, and leads top-performing teams for achieving optimal rates of productivity, business growth, and market impact. • Leadership Style: Uses positive, supportive, and empathetic leadership style to ensure professional development of staff.

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Current Position

Senior Integrated Marketing Producer at Bad Robot Games

Degrees

BA, English Literature

Skills