Bio

First of all proud Mom. During the university she worked as journalist. After the degree in Political Sciences, she attend to the 1° italian Corporate Communication Master. In 1988, she start to work as Communication Manager in a Media Company. In 1995 she contributes to the start-up of the 1° italian ISP -Video On Line- as Corporate Marketing and Communication Manager, developing the online advertising business. In 1997 thanks to the experience acquired on the internet combined with the advertising and communication competences, she works in Publikompass creating the 1°internet media business unit in Italy dedicated to online advertising sales (Head of sales-force and online publishers relations). In 2000 until April 2014 she works as Managing Director at Carat Net and at ISOBAR -Dentsu Aegis Media Group-, digital marketing and advertising Agency. Since 2003 until 2010 she was President of IAB Italy She was also member of Audiweb (JIC for online audience ) Director Council. She is co-Author of the book ''La pubblicità del futuro: Programmatic Buying e Real Time Bidding'' ULRICO HOEPLI EDITORE, MILAN. Since May 2014 until September 2021 she was Chief Innovation, Marketing & Communication Officer and Board Director in Digital Magics. Digital Magics is an investment company founded in 2004. Since 2008 Digital Magics has been working as business incubator, leader in Italy. In 2013 Digital Magics listed on AIM Italia, the Alternative Investment Market for small and medium-sized Italian enterprises with high growth potential organized and managed by Italian Stock Exchange. Digital Magics is a business incubator: it sets up and launches internet startups, also investing equity capital. It starts from talents and ideas, thus transforming them into successful, disruptive businesses operating in the digital economy, both in Italy and worldwide. The incubator fosters a culture of entrepreneurship and risk, thus contributing to economic growth and increasing the youth-employment rate. In December 2021 she has been appointed by the Mayor of Milan as Head of the Board for Technological Innovation and Digital Transformation of the City of Milan. She is responsible for the activities of impulse, planning and coordination of the activities of the Board for Technological Innovation and Digital Transformation, defining the related work program and ensuring compliance with the guidelines of the Mayor and the Municipal Council. Link to a very nice interview https://www.repubblica.it/economia/2020/01/19/news/layla_pavone_digital_magics-246150360/