Bio

I love to dig into consumer problems and find solutions using Technology, by creating, testing and scaling Products that matter and are loved by consumers.

I'm passionate about Lean Product development and how to help transform large corporations into places where consumers are listened and products are created and tested through iterations with them, always using consumer data and trends.

I have worked in Digital, eCommerce, Technology, R&D and Innovation areas for more than 20 years, ultimately gaining experience in Disruptive Technologies, Startup Partnerships and Incubation, Technology and Digital transformation and Mergers & Acquisitions at a variety of levels.

As a CIO, I always took pride in using technology to leverage the business, reducing costs and at same bringing new capabilities and stronger reliability to the business.

In Technology Disruption and Innovation, I always believed on focusing on Consumer/Users Problems first and not in the technology. Knowing well the consumer and her needs will always guide to the right technology and disruption opportunities. Using Lean Product Development approach, we are able to iterate and test solutions with Consumers in a very fast pace, many times launching product MVPs in 6 months.

Currently, I am responsible for Digital Product Management and Engineering always looking for new Opportunity Areas for Digital Growth, developing some of the most downloaded and used Digital assets globally.

Professional Skills : Lean Product Development, Ecommerce, Global Technology and Digital transformation, Mergers and Acquisitions, ZBB, Machine Learning, SAP and Software Development.