Bio

After 25 years spent into the Internet business as Managing Director of top players, (Yahoo!, Altavista, ViaMichelin, Lycos-Napster) I believe the immersive technologies of Augmented, Virtual and Mixed Reality are the next big revolution. These techs are a true, real, powerful, revolutionary, disruptive ''Media Reality''. New experiences and languages are here to create a deeper consumer engagement and new business opportunities. I support business leaders, managers, entrepreneurs to fully embrace this new opportunity, training them, linking this new media to the corporate strategy defining goals, targets, KPIs, implementing and delivering tailor-made solutions with best in class players depending on client's industry and specific goals. To deep dive on these technologies impact on business, I invested 3 years in researches, interviews, studies across Europe and US working with universities, business schools, agencies, and clients. Companies of any size have particularly the opportunity to better communicate their brand values and their products or solutions creating an outstanding, deep experience with their targets, both BtoB or BtoC. The outputs of my studies are now in a book and on the website: www.secondstarvr.com On top of the specific focus on Media Reality I support, advise and manage the digital strategy of companies of any size thanks to my 25 years experience of Managing Director for big digital corporations, iconic brands of the internet such as Yahoo! I’m Advisor for PwC , President of VRARA Italian Chapter, Mentor in Polihub ( Politecnico di Milano accelerator)