Bio

Matthew is co-founder of A-dapt, a start-up focused on delivering projects and technology solutions for an original new format called Adaptive-Media®. He is a highly experienced digital innovation leader, combining strategy, concept development, interactive design direction, storyboarding, project development and platform delivery for some of the world’s leading brands. He spent 12 years in Interpublic where he was part of the management team that founded three successful digital agencies and four years within Omnicom. He has won over 50 digital creative awards and is entrepreneurial with new business instincts and commercial acumen. His expertise covers three core areas: STRATEGY: Strategically led ideas, customer centric approach, deep curiosity, focused enthusiasm, understanding changing technology, and passion for digital innovation DEVELOPMENT: Storyboarding, personas, wire frames, user case scenarios, interactive design, AR/VR, Apps, web, mobile, social, prototypes, integrating with data and marketing intelligence MANAGEMENT: Presentations, proposal writing, pricing, mentoring, project delivery, pitching, storytelling and stakeholder communication