Bio

Passionate and innovative Marketing and Digital ecommerce executive with track record of success specializing in digital transformation including ecommerce, luxury retail, B2B, manufacturing and industrial verticals. Expertise in data analytics to build insight-driven digital products and creative direct marketing campaigns for advertising, and branding across channels. Unique combination of executive level leadership experience across web analytics, customer insights/CRM, marketing, creative, and product management. Repeated success guiding sizeable, cross-functional project management, product development, and launches of leading-edge business solutions. Proficient in intensive marketing via forecasting, budgeting, financial analyses and strategic planning. Articulate speaker media-trained in verbal communication able to build relationships with varied audiences.

Highlights of Expertise
•Digital Paid Media Best Practices • Digital Program Strategy • Brand Building and Development •Creative Vision • Product Management • Strategic Business Planning • Integrated Content Marketing
• Omnichannel Campaign Management • Competitive Analysis • Budget Administration / Management • Process Redesign and Optimization • Team Builder/Coach & Servant Leader



Specialties: eCommerce, promotional marketing, interactive experiential marketing, loyalty programs, promotional testing, market research, focus groups & user testing, media planning, paid media strategy, paid and organic social media, SEM, SEO, public relations, brand strategy, strategic planning, product management, creative direction, brand development, email marketing, project management and conversion optimization.

Software Knowledge:
Marketing Automation: Bronto, Cheetahmail, Klaviyo, SFMC
CMS: Shopify, Miva, SiteCore
ERP: NetSuite
SEO: BrightEdge, SEMRush
CRM: Salesforce, SugarCRM
ANALYTICS Google Analytics, Adobe Analytics/Site Catalyst/Omniture
SEM Google Ads