Bio

After more than twenty years leading projects in complex contexts with great doses of change, and uncertainty I have come to the conclusion that ATTITUDE is everything. Technology keeps increasing the spectrum of ''means'', but technology whatever surname it has (digital, analytics, AI, ....) can never be the WHAT but the HOW. Technology will be one key accelerator for this new retail era but PEOPLE will continue being the heart. Many retail companies are still far away from a comprehensive understanding the needs of the OMNICLIENT and delivering an experience to be remembered (each leveraging the values of the brand).