Bio

I’m co-founder of Check My Ads Institute (CMAI), the adtech watchdog. The advertising technology ecosystem is the ATM of the disinformation economy — and our current mission is to dismantle it. How you can support our work: •Sign up for BRANDED, the newsletter that uncovers adtech's ties to disinformation (checkmyads.org/branded) •Become a Checkmate (checkmyads.org/membership) More about me: In 2016, I co-founded Sleeping Giants, the campaign that led to Breitbart losing 90% of its revenues. I've deplatformed dozens of white nationalist and hate groups, including the KKK, from their tech stacks, slowing their growth and making it difficult for them to organize and recruit new members. Before that, I worked as a growth lead and product marketer for startups in London and Berlin. My work has been recognized across the industry: I was named by Business Insider as one of 23 industry leaders “fixing” digital advertising and a DigiDay Changemaker in 2017. Sleeping Giants won a Cannes Gold Lion🥇 and a Webby Award in 2019.